Sunday, June 16, 2013

Making Your Own Art Cards

A great way to spread your art and your name around is by making art cards. You can have them made up by a printer (which will cost you a little bit more) or make them yourself. It's not that difficult.

First I make the designs on my computer, which includes the image on the front with the description and contact information on the back. I then print them onto a card stock one at a time, using my Epson Printer.

Next I take an exacto knife, a ruler and a cutting board and start trimming them to size. It is a bit piddly and time consuming, but I do enjoy it, as it gives my mind a chance to unwind and go into a zen-like mode. (or sometimes I just watch something on TV like Dr. Oz. while I assemble them). The cards get scored down the middle, then inserted with an envelope into a plastic bag, ordered specifically for the size card that you are making.

Look how beautiful they are! 

I distribute them through galleries, gift shops, framing stores, etc. and sell them at my own art events. I don't make a huge profit off my cards, but I receive what I call 'mail-box money'. Every now and then a cheque from one or more of my distributors magically appears in the mail. Nothing wrong with that!!

It's also a super-great marketing tool, as each card has my contact info. on it. People can easily check out my website and see what else I am doing. I use these cards to send out messages to my friends, send birthday wishes, thank you notes, etc. It's all part of my marketing. Any questions?

Till Next Time ...
From the Prairies, to the West Coast and Beyond...

No comments: